Monday, May 25, 2015

Why did Campbell County Memorial Hospital choose allcustomwear.com?

Campbell County Memorial Hospital is located in Gillette, Wyoming. Gillette is a booming little town and new construction is taking place at the hospital. The administrators desired a new color-coded uniform program but were concerned with the ability of the local retailer to support the program. Trust us, these fears should not be taken lightly, because whether you are in a small town or large city, the limitations of a local retail scrub shop are the same. In fairness to the retailer, please let me explain why their model was sufficient prior to the color-coded uniform program.

Without the color coded uniform program, the store can stock a broad selection of prints (flowers, Sponge Bob and Hello Kitty), basic colors (black, navy and white) and trendy colors (Orange, Bright Yellow and Blueberry). The store could offer 20 – 30 style options, but it didn’t necessarily have to offer deep inventory in any given style or color. When the employee entered the store, it appeared as if the selection was endless because of all of these options.  It wasn’t important to the employee if the store ran out of XL Navy pants, because they could just select black, or red.

Once a color coded uniform program is implemented, it begins to cause problems for the box retailer at the most basic levels. Now, the retailer is required to carry 20 – 30 styles, but unlike previously, it’s very important to the consumer that XL Navy pants are available. This is where the old retail model breaks down. To offer 20 - 30 styles in 8 to 11 colors in XXS – 5XL and Petite and Tall creates two problems. The first is a space issue. The second is financial. To accommodate the new demand of an exponential increase is SKU’s, the retailer needs more space for shelves, more clothes racks and more inventory that will in many cases sit for months instead of days or weeks. Financially, this new demand creates slower turns of inventory and financial risk at the hands of the owner. These are the same reasons many hospital gift shops experiment with, but quickly stop selling scrubs.

While options are very important to healthcare employees, of equal significance is convenience. Campbell County Memorial Hospital recognized its employees didn't necessarily want to spend their days off shopping for scrubs. What the employees really want is a place to order online, where the product is ordered and delivered directly to their homes with the hospital logo already on the garment.


Based upon our model, allcustomwear.com is able to accommodate the particular demands of a color-coded uniform program. Our model is not simply designed to launch a program to get the employees into uniform in the shortest time period, but we are also structured to best handle new hires and replacement uniforms, years after initial implementation.  

No comments:

Post a Comment